Referring back to what Ram\u00f3n Alarc\u00f3n, CEO of Real Betis Balompi\u00e9 said in our exclusive interview<\/a> with him:<\/p>\n\n\n\n \u201cClubs should be rivals on the field of play, but when the referee blows the final whistle, we must unite and face the challenges facing society together.\u201d<\/em><\/strong><\/p>\n\n\n\n A week before the event we also interviewed Jos\u00e9 Soares<\/a>, Chief Association Executive from Integrated Dreams about the initiative, how it was born, and the impact he hoped it would have.<\/p>\n\n\n\n During the match, a whole set of actions were carried out with the sole purpose of giving more visibility and accommodating people with disabilities in the stands. Some of these actions include braille-numbered kits for the players, having the hymn interpreted in sign language, placing ColorAdd code on bibs to be recognized by colourblind people, and more. Actions like these made a huge difference for those who needed them, and that too has to be considered \u00abmaximizing the fan experience\u00bb. So every club should want to have all fans enjoy our beautiful sport equally.<\/a><\/p>\n\n\n\n Emotions where at an all-time high and it\u2019s been amazing to see an entire community (players, employees, governing institutions, industry leaders, media, etc.) engage with this project.<\/p>\n\n\n\n![\"\"](\"https:\/\/worldfootballsummit.com\/wp-content\/uploads\/2023\/02\/Bravo_braile_01-scaled-1-1024x1006.webp\")
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