{"id":3732,"date":"2025-02-21T18:21:03","date_gmt":"2025-02-21T17:21:03","guid":{"rendered":"https:\/\/worldfootballsummit.com\/?p=3732"},"modified":"2025-05-07T17:54:59","modified_gmt":"2025-05-07T15:54:59","slug":"sports-marketing-mike-armstrong","status":"publish","type":"post","link":"https:\/\/worldfootballsummit.com\/resources\/podcast\/sports-marketing-mike-armstrong\/","title":{"rendered":"Sports Marketing, Content &amp; Innovation at Juventus w\/ Mike Armstrong"},"content":{"rendered":"\n<p>I am thrilled to bring you an awesome conversation with Mike Amstrong, CMO at Juventus Football Club. As a marketer at heart, I am a big fan of the work they are doing at the club. I believe that initiatives like the Juventus Creator Program are what the industry needs to tap into new avenues of growth.<\/p>\n\n\n\n<p>Mike and I cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing fundamentals at a Football Club<\/li>\n\n\n\n<li>The role of content in the sports business model<\/li>\n\n\n\n<li>Innovation<\/li>\n<\/ul>\n\n\n\n<p>Honestly, this was a masterclass I will remember for years!<\/p>\n\n\n\n<p>World Football Summit: The football we want, and need.<\/p>\n\n\n\n<p>This podcast is&nbsp;for leaders who want to shape the future of the football (or soccer)&nbsp;industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: E113: Sports Marketing, Content &amp; Innovation at Juventus w\/ Mike Armstrong\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3V2RVvEkcXFfF7OebspAJv?si=5-y_1kLwSaq3eBL3pGd1aA&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>I am thrilled to bring you an awesome conversation with Mike Amstrong, CMO at Juventus Football Club. As a marketer at heart, I am a big fan of the work they are doing at the club. I believe that initiatives like the Juventus Creator Program are what the industry needs to tap into new avenues [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"_links":{"self":[{"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/posts\/3732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/comments?post=3732"}],"version-history":[{"count":2,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/posts\/3732\/revisions"}],"predecessor-version":[{"id":11154,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/posts\/3732\/revisions\/11154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/media\/11152"}],"wp:attachment":[{"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/media?parent=3732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/categories?post=3732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/tags?post=3732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}