{"id":31872,"date":"2026-04-30T10:09:55","date_gmt":"2026-04-30T08:09:55","guid":{"rendered":"https:\/\/worldfootballsummit.com\/?p=31872"},"modified":"2026-04-30T12:36:59","modified_gmt":"2026-04-30T10:36:59","slug":"wera-kuri-mexico-city","status":"publish","type":"post","link":"https:\/\/worldfootballsummit.com\/resources\/insights\/wera-kuri-mexico-city\/","title":{"rendered":"Back in play: Wera Kuri kicks off community pitch renovation in Mexico City with Comex, WFS and Zucaritas\u00a0"},"content":{"rendered":"\n<p>Work has begun on the renovation of a five-a-side football pitch in the <a href=\"https:\/\/mexicocity.cdmx.gob.mx\/venues\/pueblo-tizapan\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/mexicocity.cdmx.gob.mx\/venues\/pueblo-tizapan\/\" rel=\"noreferrer noopener\">Tizap\u00e1n neighbourhood of \u00c1lvaro Obreg\u00f3n<\/a>. The initiative is led by former professional footballer Paola \u2018Wera\u2019 Kuri, in collaboration with <a href=\"https:\/\/www.instagram.com\/pinturascomex\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/pinturascomex\/\" rel=\"noreferrer noopener\">Comex<\/a>, <a href=\"https:\/\/www.kelloggs.com.mx\/es_MX\/nuestras-marcas\/kelloggs-zucaritas.html\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.kelloggs.com.mx\/es_MX\/nuestras-marcas\/kelloggs-zucaritas.html\" rel=\"noreferrer noopener\">Zucaritas<\/a> and <a href=\"https:\/\/worldfootballsummit.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/worldfootballsummit.com\/\" rel=\"noreferrer noopener\">World Football Summit<\/a>, and aims to reclaim a public community space through sport, art and civic participation.<\/p>\n\n\n\n<p>The project is designed to create a safe environment that strengthens the social fabric of the neighbourhood and builds infrastructure that guarantees the systematic inclusion of women in sport. The community is central to the process: children from Tizap\u00e1n, <a href=\"https:\/\/www.gob.mx\/inafed\/articulos\/89-aniversario-luctuoso-del-general-alvaro-obregon\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.gob.mx\/inafed\/articulos\/89-aniversario-luctuoso-del-general-alvaro-obregon\" rel=\"noreferrer noopener\">\u00c1lvaro Obreg\u00f3n<\/a>, are directly involved in the design phase alongside collaborating artists. Following cleaning and priming stages, volunteer teams from the partner brands will work alongside local residents to complete the mural.<\/p>\n\n\n\n<p>The initiative is led by former professional footballer and activist Paola \u2018Wera\u2019 Kuri, founder of the association Blue Women Pink Men. Known for her work in advancing women&#8217;s football in Mexico, Kuri played an operational role in the creation of <a href=\"https:\/\/www.instagram.com\/ligabbvamxfemenil\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/ligabbvamxfemenil\/\" rel=\"noreferrer noopener\">Liga MX Femenil<\/a> and brings a technical dimension to the project, combining grassroots development with tangible community impact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"234\" src=\"https:\/\/worldfootballsummit.com\/wp-content\/uploads\/2026\/04\/Banner-blog-1024x234.webp\" alt=\"\" class=\"wp-image-31875\" srcset=\"https:\/\/worldfootballsummit.com\/wp-content\/uploads\/2026\/04\/Banner-blog-1024x234.webp 1024w, https:\/\/worldfootballsummit.com\/wp-content\/uploads\/2026\/04\/Banner-blog-300x69.webp 300w, https:\/\/worldfootballsummit.com\/wp-content\/uploads\/2026\/04\/Banner-blog-768x176.webp 768w, https:\/\/worldfootballsummit.com\/wp-content\/uploads\/2026\/04\/Banner-blog-1536x351.webp 1536w, https:\/\/worldfootballsummit.com\/wp-content\/uploads\/2026\/04\/Banner-blog-2048x468.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/www.instagram.com\/werakuri\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/werakuri\/\" rel=\"noreferrer noopener\">Paola \u201cWera\u201d Kuri<\/a>, founder, Blue Women Pink Men: <\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cA football pitch is never just a pitch. It is a right to space, a right to play, and for girls above all, a right to belong. When we reclaim these spaces, we do more than refurbish courts, we create community, bring people together, and remind everyone that the game belongs to all of us\u201d.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The pitch inauguration is scheduled for <strong>Tuesday, 2 June<\/strong>. Two days later, <a href=\"https:\/\/www.linkedin.com\/in\/mai-herna-castro\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/mai-herna-castro\/\" rel=\"noreferrer noopener\">Mai Hern\u00e1ndez<\/a> (PPG Comex), <a href=\"https:\/\/www.linkedin.com\/in\/omar-carri%C3%B3n\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/omar-carri%C3%B3n\/\" rel=\"noreferrer noopener\">Omar Carri\u00f3n<\/a> (Zucaritas) and Wera Kuri will take the <strong>WFS M\u00e9xico City <\/strong>stage for the panel <em><strong>Brands That Change the Game: Reclaiming Spaces for a Football That Belongs to Everyone<\/strong><\/em>, where they will discuss the role of private partnerships in the democratisation of the sport.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/janalessie\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/janalessie\/\" rel=\"noreferrer noopener\">Jan Alessie,<\/a> Co-Founder and Managing Director, World Football Summit: <\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cFor WFS, football is much more than an industry, it is the world&#8217;s most powerful tool for social transformation. What Wera Kuri is building is a great expression of that idea, and we are proud to be part of it and to use our platform to give it the visibility it deserves.\u201d<\/em>&nbsp;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Work has begun on the renovation of a five-a-side football pitch in the Tizap\u00e1n neighbourhood of \u00c1lvaro Obreg\u00f3n. The initiative is led by former professional footballer Paola \u2018Wera\u2019 Kuri, in collaboration with Comex, Zucaritas and World Football Summit, and aims to reclaim a public community space through sport, art and civic participation. The project is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,71],"tags":[323,311,315,317,318,320,99,325,319,147,313,322,321,324,312,314,124,93,316],"class_list":["post-31872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","category-press-release","tag-alvaro-obregon","tag-blue-women-pink-men","tag-comex","tag-community-football","tag-football-for-good","tag-football-inclusion","tag-football-industry","tag-football-pitch-renovation","tag-grassroots-football","tag-mexico-city","tag-paola-kuri","tag-social-impact","tag-sports-impact","tag-tizapan","tag-wera-kuri","tag-wfs-mexico-city","tag-women-in-football","tag-world-football-summit","tag-zucaritas"],"acf":[],"_links":{"self":[{"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/posts\/31872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/comments?post=31872"}],"version-history":[{"count":3,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/posts\/31872\/revisions"}],"predecessor-version":[{"id":31896,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/posts\/31872\/revisions\/31896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/media\/31874"}],"wp:attachment":[{"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/media?parent=31872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/categories?post=31872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldfootballsummit.com\/wp-json\/wp\/v2\/tags?post=31872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}